IFG sees table grape innovation sustaining consumer demand
December 28, 2020 | By CHRIS KOGER
As table grape variety innovations continue, so will consumption and the production needed to satisfy consumers’ demand for diverse and flavorful fruit.
The same innovation that’s driving changes in the apple category, with consumers leaving traditional varieties behind in favor of newer, managed varieties, is happening to a degree in the table grape industry, according to Andy Higgins, CEO of table grape breeder International Fruit Genetics (IFG), Bakersfield, Calif.
Higgins recently shared predictions for the industry for 2021 and beyond, and it’s clear that consumer preferences are changing.
