Future table grapes will be more than tri-colored
July 22, 2021 | by Lee Allen
When it comes to table grapes of the future, they “won’t just be red, green, or black anymore,” says Andy Higgins, CEO of International Fruit Genetics in Bakersfield.
“If you look at apples, they’re sold by name and consumers have preferences,” he says. “Potatoes are sold by variety name and who would have thought 20 years ago that that would have been the case. It’s part of a trend that consumers want product choices.”
IFG seeks to do its part as a breeder of innovation, admitting that not all discoveries are winners and some turn out to be like the auto industry’s Edsel. “You can’t predict everything and new products get tested in grower trials, with marketers, and ultimately with consumers who vote with their pocketbook.”
