IFG Unveils Creative Names, Logos for New Line of Table Grape Varieties Designed to Capture Marketer Interest and Consumer Taste Buds

June 29, 2020

BAKERSFIELD, CALIF. – International Fruit Genetics (IFG), the renowned and innovative fruit breeder that changed the way consumers and retailers think of grapes, is adding six new varieties that are poised to further disrupt the produce industry and lead the table grape world with unique shapes and flavors that consumers have come to demand.

Unlike typical grape-naming systems that simply reflect seasons or color, IFG created a new and energizing naming architecture that depicts the essence of these new IFG-bred varieties that explode with tropical flavors, crunch like an apple or elegantly improve older varieties that deserve some revitalization.

“Consumers will be attracted by such unique names and once they taste these new grapes, they will come back for more just as they have with our previous grape varietals. Consumers are searching for nutritious, high-quality grapes with excellent taste, and IFG’s breeding program is designed to deliver what consumers want,” said Andy Higgins, CEO of IFG. “IFG is pleased to announce the following new varieties which are currently being trialed in various parts of the world with IFG-licensed growers. Expect to find more of these invigorating new varieties as the seasons roll out in the various regions.”