IFG delivering the sizzle and the grape
August 26, 2020 | The Producer News
International Fruit Genetics launched a new variety of logos to inspire consumers to come back — again and again — for more of the grapes they have come to know and love. The new bold and vibrant designs were created based on licensee and retailer requests to provide more tools for creating interest and attention on the store shelf with a consistent and unified look for IFG breed brands.
These visually appealing logos tell the IFG brand story and help consumers easily recognize the various grape varieties. When consumers recognize the new logos on the shelf, they can expect fresh, flavorful, and delicious grapes.
“As more 52-week table grape supply programs are in place, unified designs and brand recognition will help suppliers and marketers provide retailers more opportunity to drive sales. IFG continues to invest in our varieties and trademarks and offer these logos for packaging artwork on bags, wraps and labels,” said Andy Higgins, CEO of IFG.
