IFG unveils creative names, logos for new line of varieties
July 21, 2020 | Euro Fresh
The new table grape brands are designed to capture marketer interest and consumer taste buds
International Fruit Genetics (IFG), the renowned and innovative fruit breeder that changed the way consumers and retailers think of grapes, is adding six new varieties that are poised to further disrupt the produce industry and lead the table grape world with unique shapes and flavours that consumers have come to demand. Unlike typical grape-naming systems that simply reflect seasons or colour, IFG created a new and energizing naming architecture that depicts the essence of these new IFG-bred varieties that explode with tropical flavours, crunch like an apple or elegantly improve older varieties that deserve some revitalization.
