IFG unveils new offerings
July 2, 2020 | Fruitnet.com | by Liam O'Callaghan
Fruit breeder launches six new grape varieties, accompanied by unique names and logos
International Fruit Genetics (IFG) has announced the brand names and logos for six new table grape varieties.
The leading fruit breeder said Gracenote, Kokomo, Julep, Bebop, Quip and Rugby were bred to disrupt the produce industry and capture marketer interest and consumer taste buds.
IFG said it avoided typical grape-naming conventions that reflect seasons or colour, preferring to develop new names to capture the essence and flavour of these new varieties.
Andy Higgins, chief executive of IFG, said the names were just be the first step in capturing the attention of consumers.
“Consumers will be attracted by such unique names and once they taste these new grapes, they will come back for more just as they have with our previous grape varietals,” said Higgins.
